There is nothing more gratifying on a summers day than indulging in a bowl of sumptuous ice cream.

It transports you to a simpler time in your life, a time where the only care in the world was the childhood pursuit of dreams and ambitions that only a child can have.

This is the story of Marvelicious Ice Cream.

In Knysna, a young man diligently helped his mother at their humble Ice Cream store at the waterfront. His mother was his hero and instilled in him, family values of love and responsibility. Longing to be with his friends in Johannesburg, Bradley Geldenhuys saw the joy that ice cream brought to the faces of children and parents alike, it was then that he realized that he was not merely selling a product, he was selling something that created a perfect moment in time; he was selling an opportunity to replicate a memory of a perfect childhood.

Bradley eventually followed his dream and embarked on a successful career in IT. He now owns one of South Africa’s fastest growing IT consulting business that helps business automate business processes. This was the training field for his particular brand of thought leadership that has seen a South African brand grow both locally and globally.

These vivid memories of a perfect childhood stir the blood. As you close your eyes and imagine the voice of your father and mother laughing or working doing their best to create happy memories for their families, can you afford not to have your bowl of Marvelicious Ice Cream today?